PRESS RELEASE:
#FlipMyFunnel announces the first-ever online, vendor-neutral university to teach B2B marketing and sales professionals the strategies and activities for executing account-based marketing
ATLANTA–(BUSINESS WIRE)–June 8, 2016–
#FlipMyFunnel, a community dedicated to challenging the status quo of B2B marketing and sales, announced today the first-ever Account-Based Marketing University. This will be an online, vendor-neutral program geared toward teaching professionals the fundamentals of account-based marketing from some of the top thought leaders in ABM.
“Account-based marketing is the hottest buzzword in the B2B marketing and sales industry. Modern marketers know there are more efficient ways to engage best-fit prospects and customers. The idea is that they already know they should be doing ABM, but there is a skills gap,” said #FlipMyFunnel founder, Sangram Vajre. “The need for account-based marketing is clear, and #FlipMyFunnel has created ABM University to educate marketers on how they can become an ABM Hero in their organization.”
Students will learn everything they need to know about account-based marketing, including how to effectively launch their own targeted campaigns across a variety of channels. #ABMU students will receive a certificate of completion upon passing a final exam at the end of the training. The lineup of professors for Account-Based Marketing University represents an exceptional group of both thought leaders and practitioners.
- Christopher Long, Director of Marketing Operations at WP Engine
- Craig Rosenberg, Co-Founder and Chief Analyst at TOPO
- David Raab, MarTech Thought Leader and Owner at Raab & Associates
- Joe Chernov, VP of Marketing at InsightSquared
- Julia Stead, Director of Demand Generation at Invoca
- Justin Gray, CEO at LeadMD, Inc.
- Lincoln Murphy, Growth Architect at Winning By Design
- Maria Pergolino, Senior Vice President of Marketing at Apptus
- Matt Heinz, President of Heinz Marketing, Inc.
- Matt Senatore, Service Director, Account-Based Marketing at SiriusDecisions
- Tyler Lessard, CMO at Vidyard
#FlipMyFunnel is pre-registering now for early access, but space is limited. Visit the #ABMU website to learn more about this unique opportunity to expand your knowledge on account-based marketing and become an ABM hero in your organization.
About #FlipMyFunnel
Founded in 2015, #FlipMyFunnel is a vendor-agnostic community providing B2B marketing and sales practitioners the opportunity to connect both online and offline with their peers. Its mission is to flip the traditional B2B lead-based sales funnel on its head and challenge the status quo with account-based marketing.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160608005317/en/
#FlipMyFunnel
Nikki Nixon
nikki@flipmyfunnel.com