PRESS RELEASE:
Enables sales channels to sell and close more cloud, colocation and connectivity opportunities
CHICAGO–(BUSINESS WIRE)–August 15, 2016–
AVANT, the premier distributor and channel sales enablement company for next-generation IT technologies, announced the launch of its platform for Sales Enablement as a Service (AVANT SEaaS). The platform introduces industry-first elements such as the BattleApp, built on Salesforce Communities, and the launch of the BattleLab, a new state of the art channel enablement center. AVANT SEaaS enables sellers throughout the sales activation lifecycle, leveraging AVANT’s exclusive channel enablement methodology, channel sales tools and a curated selection of channel-friendly cloud, colocation and connectivity services for business customers.
“At its core, we are a channel sales enablement company,” said Drew Lydecker, president and co-founder, AVANT. “Our SEaaS platform disrupts the way channel sales distribution works–it turns distribution inside out by focusing on the seller engagement with the customer first instead of the product.”
AVANT’s platform for SEaaS utilizes an end-to-end lifecycle approach for channel sales, starting with executive engagement and alignment on objectives, a sales enablement plan, and extensive tools and live support to accelerate revenue. The platform for SEaaS was built upon decades of IT services sales experience and AVANT’s proven market results. AVANT is the recipient of dozens of awards as a leading channel distributor for IaaS, DRaaS, UCaaS, WAN, VoIP, colocation and Cisco Powered cloud aggregation.
The new platform for Sales Enablement as a Service provides the following core components:
- AVANT BattleApp, an industry first app built on Salesforce Communities, specifically built for cloud, colocation and connectivity sales. The new BattleApp guides the seller through the journey of learning, researching, qualifying, proposing and closing business, including the use of Intelligent Qualifying Forms, an online tool to guide sellers through qualifying an opportunity.
- AVANT R&D for cloud, colocation and connectivity, providing AVANT exclusive analysis for improved sales qualification and portfolio selection as well as access to AVANT Solution Architects to assist sellers in closing business.
- AVANT BattleLab, a state of the art sales enablement and immersion center based in Chicago, at AVANT’s new global headquarters, where BattleBriefings are broadcast live covering topics such as sales enablement trainings, technical trainings and provider briefings.
- AVANT BattlePlan, a lifecycle sales enablement planning engagement, which include sales channel assessments, enablement plans and lifecycle channel development.
“The AVANT platform for sales enablement was able to help ePlus grow their Cloud Aggregated Services business in only a few months,” said Mike Trojecki, vice president, Business Development, ePlus. “The combination of AVANT tools for sales, their willingness to share their extensive sales expertise, experience and passionate support in customer engagements is what has truly made a difference.”
“As a leading trusted advisor enabling the adoption of next generation IT services for our customers, AVANT’s sales enablement and tools have been a game changer for Opex and the industry,” said Courtney Humphrey, chief executive officer, Opex Technologies. “AVANT’s platform for sales enablement helps us stay ahead of the curve in enabling our team with the latest IT solutions in today’s evolving market and helps give us a competitive edge.”
AVANT’s BattleApp is operating system agnostic and available on Android, iOS and Windows.
About AVANT Communications: As the nation’s premier distributor and channel sales enablement company for next-generation technologies, AVANT adds unique value with its focus and expertise in channel sales assistance, sales training, sales guidance, and sales tools to fuel IT services business growth. From complex cloud designs, to global wide-area network deployments, AVANT sets the industry standard in enabling its partners and clients to make more intelligent decisions about services, technology, and cost-efficient communications. For more information, visit us at www.avantcommunications.net.
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Market Impact, for AVANT
Nikolett Bacso, (425) 314-7381
nbacso@avantcommunications.net