PRESS RELEASE:
Unclonable device authentication offers advanced cybersecurity protection
PLANO, Texas–(BUSINESS WIRE)–November 21, 2016–
The cost of data breaches is expected to increase to $2.1 trillion globally by 2019, four times the estimated cost of breaches in 2015, according to market analysts at Juniper Research. Staying ahead of emerging technology and cyber crimes presents challenges for businesses across industries, including the military and government.
Accelerating state-of-the-art cybersecurity protections is one of the focus areas at the 2016 Defense Innovation Program, and PUFR, a cybersecurity start-up, will demonstrate new device fingerprinting at the event. The company joins global innovation, business and defense leadership at the event Nov. 29-Dec. 1 in Austin, Texas.
The new technology leverages individual device memory cells and intrinsic manufacturing variations to generate consistent, unique fingerprints for individual devices. Then, only authenticated devices are permitted to access restricted data (e.g., account information, network access) or software.
PUFR device fingerprinting adds a unique, hardware-based layer of security, turning every device into its own smart card. Defense contractors, IoT companies and technology firms are already expressing interest in the device signature process as they seek solutions and differentiators in emerging markets of today’s increasingly digital, mobile and connected world.
“Hardware-based security will continue to increase its presence,” Lex Keen, PUFR founder, said. “We see it with the military reliant on smart cards and financial industries switching to credit cards with chips.”
The PUFR team and partners have extensive technical and operational experience from both the military and commercial sectors. PUFR’s intellectual property portfolio, developed alongside a leader in physically unclonable functions (PUF), creates a faster, more efficient and more secure hardware authentication process to protect smart, individual and enterprise devices as well as perimeter and mobile security. Military and government work integrates all of these technologies, and Keen, who previously served as Technical Director at U.S. Cyber Command, understands the military mission needs. Therefore, the military and government sector is the primary market focus.
PUFR is seeking Small Business Innovation Research and private-sector funding to continue development and be first to market for Department of Defense projects with the potential for commercialization in the future. The low error rate, less than 1 percent, meets banking standards, and the technology is flexible and powerful enough to adapt for protecting other emerging IoT technology, connected devices and supply-chain systems.
PUFR gained momentum after the 2015 Defense Innovation Program when founder Lex Keen formed a partnership with Bertrand Cambou, who is professor of practice at Northern Arizona University’s School of Informatics, Computing and Cyber Systems. Cambou is the PUFR technical advisor and also serves as an invention ambassador for the American Association for the Advancement of Science and the Lemelson Foundation. Cambou, author of 42 patent disclosures with 412 citations, will speak about inventing and IP law at the 2016 Defense Innovation Program in Austin, Texas Nov. 29-Dec. 1.
About PUFR
Developed by a team and partners with deep technical and operational experience in the military and commercial sectors and partnerships with top innovation labs, accelerators and universities, PUFR is a cybersecurity start-up with a patented device authentication process to secure emerging technology. For more information, visit www.pufr.io.
View source version on businesswire.com: http://www.businesswire.com/news/home/20161121005255/en/
for PUFR
Jahnae Stout, 817-332-4600
stout@gcgmarketing.com