PRESS RELEASE:
Intuitive Functionality and Sleeker Design Make It Easy to Deliver Relevant Customer Experiences
RED BANK, N.J.–(BUSINESS WIRE)–February 17, 2015–
V12 Group, a leading provider of multi-channel digital marketing technology and data, today announced the newly designed Launchpad Marketing Cloud. The new Launchpad Marketing Cloud features a cleaner and sleeker design, a more engaging user experience with simplified navigation, and significant updates to the Launchpad technology specially geared to help small to mid-sized businesses grow.
With Launchpad Marketing Cloud, users will have access to all new features and capabilities of the platform in addition to the existing data, applications, and campaign execution tools – making it easy for users to create highly targeted marketing campaigns across all customer touch points including email, display advertising, social media, mobile, and direct mail.
Today’s Marketers Require an Accessible, Easy-to-Use Solution
Current marketing solutions often require a high level of skill and experience before new users can garner results from the technology. To respond to this challenge, Launchpad Marketing Cloud offers an intuitive user interface that allows clients to get up and running in days, as opposed to months like some other marketing platforms.
“Taking advantage of digital marketing is now a vital element for companies striving to increase efficiency and grow revenue. We paid painstaking attention to this fact when revamping the user experience of the Launchpad Marketing Cloud,” said Paul Chachko, CEO and Chairman of V12 Group. “The simple and intuitive interface does a better job of guiding marketers through campaigns seamlessly to help them reach customers and feel secure in their investment.”
Launchpad Marketing Cloud – Build Stronger Relationships with Current Customers and Acquire New Ones on a Single Platform
Launchpad Marketing Cloud brings together a suite of marketing solutions designed to manage existing customer relationships and identify new prospective customers by granting users access to The V12 Group Data Cloud, a powerful data resource comprised of more than four billion consumer, business, automotive, and digital records.
Key features in this release, which provide marketers with a clearer path to deliver relevant customer experiences, include:
- New Application Dashboard: The new Launchpad Marketing Cloud Application Dashboard offers a streamlined view of the tools and applications available to users.
- Proprietary Social Management: Users can leverage the same easy-to-use interface to manage and monitor social media interactions on the updated social media profiles tool. The revamped social media application allows users to schedule, analyze and engage directly from the platform.
- Simplified Workflow: New, simple workflow allows users to manage customers and easily and quickly send campaigns across multiple channels.
- Integrated Support Center: Launchpad Marketing Cloud online support provides users with immediate, real-time access to the right person to answer their questions through integrated live support chat.
To learn more about the Launchpad Marketing Cloud or sign up for a free trial, please visit www.launchpadcloud.com.
About V12 Group
Founded in 2002, V12 Group is the go to resource for marketing technology and data. The V12 Group Data Cloud powers the Launchpad Marketing Cloud, a collection of online and offline marketing solutions that empower organizations of all sizes to engage and communicate with prospects and customers through email, display advertising, social media, mobile, print and mail, data enhancement, and analytical solutions. Headquartered in the New York metropolitan area with additional locations throughout the United States, V12 Group has been recognized by Inc. Magazine as one of the fastest-growing private companies in America for five straight years.
For more company information, please visit www.v12groupinc.com.
V12 Group
Jessie Barrett, 732-842-1001 x128
jbarrett@v12groupinc.com
Director of Public Relations
Want more? Join us February 23-24 for our 5th annual Mobile Summit where the most senior leaders and best minds meet to discuss the latest mobile growth strategies at Cavallo Point Resort in Sausalito, CA. See if you qualify here.